How does Google Ad Grants work?

Search ads appear next to Google search results when people look for products and services on the internet. If your organization is eligible for Google Ad Grants, by using this service, you will be able to be found on top of the Google search engine page when someone looks for a service, product or cause you are advertising. Here are a few guidelines to keep in mind:  The ads will be entirely text-based, and all campaigns must be keyword-targeted. The ads will appear only on Google search results pages, in positions below the ads of paying advertisers. You’ll receive $10,000 USD of in-kind AdWords advertising each month.

Benefits of the professional Google Ad Grants management

• We apply for the Google Ad Grants program on your behalf – free of cost.
• You will benefit from up to $10,000 of in-kind Google AdWords budget every month.
• The monthly service fee only applies after successful application.
• We will manage your daily AdWords budget effectively, making the most out of it.
• By implementing tracking, we make sure that all actions are measured precisely.
• We create highly effective text ads and optimize campaigns constantly to maximize performance.
• We are able to use all features offered by Ad Grants, to reach your potential audience.
• We will offer guidance in the definition of your goals and constantly work towards reaching them.
• We will help you increase your brand visibility in the regions you want to reach donors, volunteers or people relevant to your cause.
• AdWords can generate an additional stream of donations.
• Our transparent monthly reporting system will enable you to understand what works and what doesn’t giving insight on how to optimize performance.
• There are no downsides. The application process is free of cost. You can cancel at any time with a 30 days notice.

In case you want to manage your account yourself…

With the right time and resources it is indeed possible to manage your own account yourself. In this case we can help you with professional Google Ads and Google Ad Grants trainings via Skype. Since 1.1.2018 however Google has implemented new Terms and Conditions for the Google Grants program, and accounts that are not sufficiently performing, can be deactivated. These are some of the risks you might encounter when managing Ad Grants yourself:

• You might need to spend more time on AdWords than you initially thought.
• The performance is not as good as it could be. You get a fraction of the possible result.
• Conversion cannot be measured reliably, meaning you cannot judge which campaigns perform well and which ones do not.
• The daily budget is not used at its best. It is consumed for non-relevant search terms.
• You might not be able to take advantage of all available features.
• Without a specialist, you might need more time than you are willing to invest in order to solve typical problems.