Reach your target audience, quickly and effectively

One of the most effective ways to increase awareness around your organization or company is advertising on Google. Advertising on the world’s most popular search engine can help you expand your reach and achieve your business goals quickly and effectively. Placing the highest bid is no longer enough to place you at the top of the page: the quality of the content, the technical functionality, and the relevance of the website are also crucial factors. Search engine advertising (SEA) allows you to see results relatively quickly, schedule campaigns, or reach specific geographic regions or audiences. In addition to a well-structured website and engaging content, SEA requires research into your target audiences and their search behavior.

Why should you use Search Engine Advertising?

Search engine advertisement is a useful tool to promote specific campaigns or products, to find new customers and donors, to inform about an event, or simply to increase the awareness about your brand. With visible results on a low budget, Search Engine Advertising is suitable for small businesses, whether they offer services, are a local business, or a digital organization.

How does Search Engine Advertising work?

There are several different formats for Search Engine Advertising (SEA), like text ads, videos, or banners to visually support your promotion. Charicomm helps you identify relevant keywords, develop a strategy, or optimize your existing campaigns. For each campaign, we work with you to define specific goals and we adjust it for each region and language. This way we users will only see relevant. Similarly to organic search results, more relevant ads are placed higher in the ranking – quality is the crucial factor for success.

What are the benefits of Search Engine Advertising (SEA)?

Search Engine Advertising (SEA) allows you to reach your clients and donors exactly at the right moment: when they are looking for you! Through data analysis and regular optimization of your campaigns, keywords, and ads you win valuable information about your clients and donors and are able to use it to further develop your products and services. Search Engine Advertising (SEA) is also extremely flexible: whenever you have an idea for a new campaign, it can be online within hours.

Can you do Search Engine Advertising (SEA) on your own?

We empower our clients with the education they need to make a difference. We believe in the “consulting plus coaching” approach and provide you with the tools you need to look after your campaigns in the future. Also for Search Engine Advertising (SEA) we offer individual trainings. During the training sessions we guide you in structuring your Ads and help you setup Google Analytics so you can take the Search Engine Advertising (SEA) into your own hands.


We offer a discounted rate exclusively for non-profit organizations. We offer our clients individual and tailored solutions based on their individual needs. We think and act in the best interests of our clients. We are able to work holistically, from individual Google Ads/Google Ad Grants training to monthly support, or one-time setup.

Professional Setup
  • Campaign Setup
  • Tracking Setup
  • Strategy Consulting
from €500
plus MwSt 19% if applicable
Ads Management
  • Keyword Analysis
  • Strategy Consulting
  • Flexible Management
from €500
monthly / plus MwSt 19% if applicable
Analytics Consulting
  • Conversion Tracking
  • Analytics Setup
  • Google Tag Manager
from €400
plus MwSt 19% if applicable
1 on 1 Training
  • Vor Ort oder per Skype
  • Individuelle Beratung
  • Arbeit am eigenen Account
from €200
plus MwSt 19% if applicable

Contact us for a free consultation
Mo-Fr  9:00 am to  5:00 pm CET
+49 40 32890 5510