Reach your target group with your world, quickly and effectively through search engine advertising.
One of the most effective ways to increase awareness of your organisation or business is to advertise on Google. Advertising on the world’s most widely used search engine can help you extend your reach and achieve your organisation’s goals quickly and effectively.
At Charicomm, we want to make the world a better place every day. As a holistic marketing and communications agency, we support sustainable companies, non-profit organisations and start-ups wherever we can: From developing a corporate strategy and vision, to creating an effective marketing concept, from tailor-made training courses to powerful image and video productions. Search engine advertising (SEA) is one of our core competencies.
We manage Google Ads accounts for small, medium and large brands. Our clients include the World Health Organisation (WHO), Oxfam, Care Germany and Caritas International. All optimisations and implementations remain with your organisation, even if you decide to part ways with us.
We will be happy to provide you with a non-binding offer.
We offer our customers individual, tailor-made solutions. Depending on what you need, we can tailor a package of services for you.
From individual training in all areas of online marketing, to optimising your website in relation to your online marketing, fundraising and organisational goals, setting up conversion tracking or monthly Google Ad Grants support.
As a holistic online marketing agency for non-profits and organisations that do good in the world, we understand search advertising as part of your more complex marketing and fundraising strategy. With this knowledge, we always act in the best interests of our clients and stay true to our values.
Why search engine advertising?
Search advertising is a useful tool for promoting specific campaigns or products, finding new customers, raising awareness of events or simply increasing brand awareness. The ability to achieve visible results on a small budget makes PPC ideal for smaller businesses, whether they are a service provider, a local business or a digital organisation.
How does SEA work?
In search advertising, there are many different formats such as text ads, video or banners to support your advertising visually. Charicomm can help you identify relevant keywords, develop a strategy or review your current campaigns. Before each SEA campaign, we work with you to define specific goals and tailor each campaign to the region. This ensures that your advertising is only shown to customers who are relevant to you. Similar to Google search results, more relevant ads will rank higher than less relevant ones – so quality is key.
Advantages for (non-profit) organisations
Search advertising allows you to reach your customers at exactly the right time: when they are looking for you! By analysing data and continually optimising your campaigns, keywords and adverts, you can gain valuable information about your customers and develop your services and products accordingly. SEA is also very flexible: if you have an idea for a new campaign today, it can be online just a few hours later.
Do it Yourself
We believe in the ‘consulting plus coaching’ approach and are keen to give you and your business the tools you need to manage your own search advertising in the future. Together we will develop a structure for your Google Ad Words and Analytics account that you can access and control.
Through professional training programs and workshops in Fundraising, Marketing and Strategy we empower organizations to increase their impact and be more seen.
Charicomm currently supports more than 80 international organizations.
Charicomm currently supports more than 80 German and international organizations.
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