Reach and attention for important topics
As a contact for non-profit organisations with the motto ‘We see you and your world’, we also rely on SEO to get your messages out there. SEO is the key to being seen and heard in the digital world. Discover how we can help you take your non-profit activities to the next level and get the attention you deserve.
We help you to increase the organic reach of your website with SEO.
To be successful with a web presence today, it is essential to be found on the major search engines. In addition to paid advertising through Google Ad Grants or Google Ads, the main way to achieve this is through organic ranking.
As with paid search results, a number of factors determine the quality and relevance of a website. Optimising your website can make your site and content more relevant to search engines. This process is known as Search Engine Optimisation. SEO for short.
We support small, medium and large brands with effective SEO measures.
We will be happy to provide you with a non-binding offer.
At Charicomm, we want to make the world a better place every day. As a holistic marketing and communications agency, we support sustainable companies, non-profit organisations and start-ups wherever we can: From developing a corporate strategy and vision to creating an effective marketing concept, from tailor-made training courses to powerful image and video productions. SEO is one of our core skills.
Why SEO?
In order to find the most relevant results for each search query, Google checks websites for a number of factors such as relevance and quality of content, frequency of certain search terms, readability, technical functionality, a mobile website and links between the website and other websites. Search engine optimisation factors such as these and many others therefore determine where your website appears in Google searches. As Google’s algorithm is frequently adjusted to provide the best possible results, it is important to continually work on your website’s SEO.
How we proceed
Search Engine Optimisation (SEO) should have one main goal: to get closer to your organisational goals and to create more reach and attention for your topics!
With all the possibilities and potential that SEO offers, it is important to identify the right measures and areas that will help your organisation achieve meaningful rankings. In addition to the factors relevant to optimisation, we also take into account your actual goals, resources and time constraints. In this way, we develop tailored recommendations and a strategy that is feasible for you and will lead to significant results.
A comprehensive on-page analysis should therefore always be carried out at the very beginning, from which measures for actual optimisation and implementation are derived based on your wishes and goals.
SEO is a process that should be planned and implemented on a long-term and continuous basis.
We are happy to assist you with the ongoing implementation and measurement of success, keeping an eye out for new opportunities and requirements.
Advantages for (non-profit) organisations
While Google Ad Grants brings quick improvements through paid advertising, SEO is a more long-term and sustainable approach: it may take a little time to see improvements, but once you have established your position, you can benefit from your work over a long period of time. SEO will make your website easier and more intuitive to use, which will also bring you closer to your business goals in the long term.
Relevant SEO factors
The list of relevant factors for search engine optimisation is long, with over 200. A distinction is made between on-page and off-page factors. The former are in turn divided into technical, structural and content-related factors. Some of these factors are listed below as examples.
Content factors such as
Usability and user experience
Technical factors such as
Structural factors such as
Do it Yourself
Search engine optimisation is an ongoing process that you can continue yourself with a little practice. We are happy to provide you with the tools you need to keep your site up to date, resolve technical issues, create new relevant content and build relevance through a link network.
Through professional training programs and workshops in Fundraising, Marketing and Strategy we empower organizations to increase their impact and be more seen.
Charicomm currently supports more than 80 international organizations.
Charicomm currently supports more than 80 German and international organizations.
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