SEARCH ENGINE OPTIMIZATION (SEO)
You have a great website, yet no one can find it on Google? We can help you improve your ranking and reach more users without advertising.
The key to online success these days is to be as easy to find as possible in the main search engines. In addition to paid ads through Ad Grants or Google Ads, this is possible through organic ranking: just as with paid ads, a number of factors determine the quality and relevance of a web page for a particular search query and determine the order in which results are listed on Google accordingly. Because Google constantly updates its algorithm, it’s crucial to regularly update your own website and optimize it for search engines.
Why should you optimize your website for search engines?
For each query, Google reviews websites based on many factors to find the best results. Some of the variables that determine how Google ranks your website are the relevance and the quality of the content, how often certain keywords appear, readability, user-friendliness, and mobile-responsiveness, and whether the website contains links to and from others. Because Google constantly updates its algorithm, it’s important that you regularly work on search engine optimization.
How does search engine optimization work?
Google has very specific requirements for the structure and the content of a website, that aren’t always evident to the user. These requirements vary slightly depending on each country and are constantly updated, which is why it’s so important to remain always up-to-date. Language and culture are crucial factors for the optimization process and need to be localized. Important aspects are technical features such as the website responsiveness, the relevance of partners and links, as well as the usability. Charicomm can help you tailor your campaigns to different local markets, conduct a sound keyword analysis, and ensure that your website is up-to-date with the latest technology, to achieve the best possible ranking
What are the benefits of search engine optimization?
While Google Ad Grants brings quick results through targeted paid ads, search engine optimization is a longer-term and more sustainable approach. It might take a while to see the results but as soon as the position of your website is established, the benefits of this work will last longer. Search engine optimization makes your website easier to use and more intuitive, which brings you closer to the long-term goals of your organization in a sustainable way.
Can I optimize my website for search machines on my own?
Search engine optimization is an on-going process that you can pursue on your own, with a little practice. We are happy to provide you with the tools you need to keep your website up to date, solve technical problems, create new, relevant content, and build relevance through a link network.
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